Geofencing marketing is a location-based marketing service that businesses use to engage their audience. They do so by sending relevant messages to smartphone users who enter a predetermined boundary or geographic area.
What is geofencing used for?
A geofence is a perimeter boundary created around the location of a smartphone or other device, based on GPS or RFID signals. Geofencing has mainly been used to allow advertisers to send targeted messages to users who enter their area.
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