Geo-fencing marketing is a location-based marketing service that businesses use to engage their audience. A geofencing campaign is a form of location-based marketing where a geographic boundary is placed around a point of interest. Once a client with a cell phone or any mobile device crosses into that fence, the geo-fence can trigger several different events. These triggers are usually the delivery of some kind of advertising. They do so by sending relevant messages to smartphone users who enter a predetermined boundary or geographic area. It’s a mobile and desktop a marketing strategy that gives local, multi-channel businesses the opportunity to interact via mobile devices with customers and potential clients who are nearby and more than likely, ready to buy, before they even walk through the door.
Geo-location feature is used by several apps that require location data for different use cases such as Navigation, Google Maps, Waze, OsmAnd, Social media, Weather forecast among others.