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Affiliate marketing predates the Internet, but it the world of digital marketing, analytics, and cookies made it a billion-dollar industry. A company running an affiliate marketing program can track the links that bring in leads and, through internal analytics, see how many convert to sales.

According to Business Insider, 15% of e-commerce revenue can be attributed to affiliate marketing.

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

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