The google knowledge panel is the panel of information people see when they conduct a search. These boxes appear when people conduct a search looking for a local business. This box appears to the right of the search results.
The information in this box is the knowledge. It’s information about a business that guides a visitor towards choosing that business.
These panels are powered by the knowledge graph. The information is rendered from this graph. For some businesses, there are more details about features they offer. For instance, a hotel might have amenities listed in the knowledge panel because this is important information to people who search for hotels.
Components featured in the knowledge panel;
- Photos and videos
- Business name
- Websites button
Knowledge panels are extremely valuable to you and your business. They help your business get discovered and stand out from the competition. It’s one of the first things your audience will see when they conduct a search for you or a business like yours.
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