Are you sending emails to your website visitors? If not, you’re missing out on a major opportunity to convert them to buyers. Email can be directly used to sell by sending offers to users who abandoned shopping carts or haven’t purchased in a while. Or they can be used in a more indirect way to remind people that you exist and are still relevant with newsletters and helpful tips. And are you ready for the best part? Email marketing is inexpensive, which makes it easy to experience an impressive ROI!