When it comes to generation, every business has a list of qualifications for its ideal customer persona.
Not every person who lands on your website is not going to be qualified or relevant to work with you.
There are many different kinds of leads and customers that vary based on where they are in their buyer’s journey. General mortgage leads can be split up into:
First-time home buyer
For buyers moving houses
Remortgage
Listing
Generation from word-of-mouth or referral marketing
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